It goes without saying that the priority for any musician or band is the music. However, like the old saying goes ‘art for art’s sake, money for god’s sake’. Any working musician needs to ensure they are doing everything they can to protect their livelihood and prolong their career as a musician. Now, this doesn’t mean that everybody making music wants to make money out of it – far from it but it’s worth remembering that equipment costs money, rehearsal rooms cost money and we all know that transport costs money and lots of it!
You’re music is out there, maybe on SoundCloud for free or maybe distributed via Ditto to iTunes and other digital stores and streaming sites. You promote your band through Facebook, Twitter or maybe you even have your own band website connecting all of it together. Do you sell your merchandise on that site?
Band merchandise is a great way for your fans to feel a part of what you’re doing. It’s always available at your gigs but maybe your fans didn’t see it or maybe they were just drunk… Either way, it should be available in the same place as your music shoudn’t it?! Tying this all together can take a little work and you’re too busy making beautiful music to deal with that, right. Sell it on eBay? It’s a quick fix and easy enough for your fans to get hold of but what about the fees? Expensive. After all, you don’t want to charge too much to your fans, they’ve shown great financial commitment already. They’ve been there and now they want to buy the T-shirt.
If you’re serious about Merchandise for your fans and you’re looking for a shop that’s going to ‘feel’ like a store your band had just set up in and started playing their music, it needs to be custom. Check out Shopify. Beautiful themes, cheaper than eBay and it’s good enough for Foo Fighters!